

“That’s when Mario put me in Vogue,” she recalls. She was scouted by Corinne Day on Portobello Road at age 13, but resisted the modelling world until she had finished at Holland Park School. Ross’s first taste of fame came at age 10, when she appeared as a baby goth bride on the cover of Ozzy Osbourne’s No Rest For The Wicked album in 1987.
#FEMALE AGENT MODELS SKIN#
Sarah Shotton, the brand’s creative director since 2010, says of enlisting Ross for that campaign that “for a product as sensual as ours to look believable, above all else the woman wearing it has to be comfortable in her own skin and fully owning her sexuality.” The pictures were shot in Los Angeles, at the James Goldstein house which featured in The Big Lebowski, and was used by Helmut Newton. The shoot is as sexy as one would expect from the Soho-based brand which re-invented the luxury fashion lingerie market in the Nineties when Vivienne Westwood’s son Joe Corré and then-wife Serena Rees launched it.

To me modelling was always about a sense of freedom. But I feel exactly the same, better than ever. “I was like, ‘Oh my God.’ I forgot I’m a mum, I have two children.

“I felt exactly how I would used to feel,” says Ross via Zoom from her LA home, reflecting on the shoot where she looks extraordinary in red latex pieces, gold nipple pasties and a pair of custom made stiletto roller skates. That the grown ups are back on set is perhaps testament to the reality that while brands might spend their marketing budget chasing youth, the women actually buying luxury fashion are turned on more by muses relevant to them and their life stage. And Kristen McMenamy, 58, is on the cover of Selfridges’ new Yellow Pages magazine. Phoebe Philo’s erstwhile Céline muse - Daria Werbowy, 39 - is now Gucci’s new campaign woman. Apple TV+’s upcoming documentary The Super Models will follow Naomi Campbell, 53, Christy Turlington, 54, Linda Evanglista, 58, and Cindy Crawford, 57. She joins a coterie of fashion stars who made their names in the Nineties era similarly cementing this season with their presence. Liberty Ross is a case in point, the 44-year-old Ladbroke Grove bornmodel and proprietor of Flipper’s Roller Boogie Palace (the coolest thing to happen to roller skating and Shepherd’s Bush) is the face of Agent Provocateur’s jaw-dropping new autumn campaign. If Gen Z spearheaded the early Y2K revival, with perhaps a somewhat misplaced affection for low slung jeans and diamanté, then it’s fitting that the arbiters of that original scene are now solidifying the era’s relevance with moves of their own. New West End Company BRANDPOST | PAID CONTENT.
